Welcome to FROM.
A platform for sharing and discovering documentary photography and true stories.
We offer real images with backbone and mindfulness, for our world.

The FROM webshop is now open!
We can ship within 5 days. And will take your holiday-order until December 15th.
Browse through our offering of narrating photographs and beautiful stories.


Poster

DIGGING FOR LIVE
by Johanna-Maria Fritz
140€


A poster print of a photography, shot by Johanna-Maria Fritz in Raqqa, Syria.
Dimensions 113,5 x 159 cm


An arrangement of sculptor Jumua's artifacts, re-excavated, under the open sky in his garden. ︎Learn more




︎Your purchase includes a donation of 10€ to the sculptor Jumua al-Hamu




Poster

RELIEF
by Johanna-Maria Fritz
140€



A poster print of a photography, shot by Johanna-Maria Fritz in Raqqa, Syria. Dimensions 113,5 x 159 cm

The artist’s foot from his perspective, viewing the subtle relief of a spiritual person — accomanied by the Sun, the Moon and the Stars. ︎Learn more




︎Your purchase includes a donation of 10€ to the artists Jumua Al-Hamu.

Poster

SHADOW PLAY
by Johanna-Maria Fritz
140€



A poster print of a photography, shot by Johanna-Maria Fritz in Raqqa, Syria.
Dimensions 113,5 x 159 cm


A drawing by Jumua Al-Hamu on stone, covered by lively shadows in his sunny backyard in Raqqa. ︎Learn more




︎Your purchase includes a donation of 10€ to the artists Jumua Al-Hamu.


︎Home




Unlike AI, we focus authenticity photographed by a Human — motivated by mindfulness and truth.
We handpick photographs from existing archives. Open-minded, with visual expertise and our collective aesthetics.
FROM celebrates the outtakes that are too subtle, too stark, or just too beautiful — yet part of an important story.





The photographer Johanna-Maria Fritz


Johanna-Maria Fritz is based between Berlin and the Middle East. Her work focuses on disadvantaged or forgotten groups, women and conflict zones. She studied photography at the Ostkreuzschule for Photography in Berlin.

Her work has been published in: Der Spiegel, Die Zeit, Le Monde among many more. She was awarded the Inge Morath Prize, the Peace Prize for Photography and the PH Grant for Photography.

For FROM we selected some of the mysteriously-intimate and wonderfully-subtle shots from the series in Raqqa (2019), to give them their own momentum.

︎Follow Johanna-Maria on Instagram.

︎View the posters



Jumua al-Hamu is digging for live in Raqqa.


The story of the Raqqa sculptor was reserached and narrated by journalist Philip Malzahn and photographer Johanna-Maria Fritz — published in NZZ in June 2020. 

Ar-Raqqa is the capital of the governorate of the same name on the Middle Euphrates River in northern Syria. In mid-2013, the city was captured by the al-Nusra Front and Islamic State organizations by driving out the Free Syrian Army. It was considered the largest city under the control of the Islamic State and was designated as their unofficial capital and thus became the command center and main military base of IS until its recapture on October 17, 2017.

During the rule of IS any kind of art was forbidden. Sharia ruled every moment of the private lives of many inhabitants of the self-proclaimed caliphate. Thus, any kind of art, music and poetry was punished with absurd penalties.

Jumua al-Hamu buried his works in his yard. After the victory over the Jihadists, art returned from the underground. The sculptor and many more creatives can now work freely again, so he began to bring his artifacts back to light — though corruption, mistrust and the threat of new fighting make a return to normality difficult.

︎View the posters

Save the Date: this Sunday!


Have a look, a glass and a laugh with us at the launch of FROM. View the real posters by Johanna-Maria Fritz for the first time and meet MKT, founder of FROM. We’ll be happy to have you!




26.11.2023
at Hopscotch Reading Room
3–7 pm


Join us in the wonderful bookshop at Kurfürstenstrasse 14, Berlin for an apperitivo and the poster-sale.

Come by and see the new FROM posters! They will be for sale including a cute gift wrapping and a donation to the portrayed sculptor Jumua al-Hamu in Rakka, Syria. Let’s listen to some tunes and browse through a selection of interesting publications — and sit by the fire with a snack and a drink.

︎ See you there.


Get in touch with FROM


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